Data-driven merchandising: Moving from an art to a science to reach today’s shopper

n retail, there’s no space for standing still. Empowered by mobile, people can get exactly what they want instantly and effortlessly, and they expect retailers to meet their needs faster than ever before. In fact, 46% of shoppers will go to the store as soon as possible after deciding they want a product — and only 12% will wait until the next trip.

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