It is important to have a clear understanding of the impact of SEO on your small online business so you can make sure your customers and prospects can find you. You have to carry out both on-page and off-page SEO to succeed.
These SEO tips will help you maximize the power of optimizing your website for better search rankings. It is the best way to attract potential and existing customers to your website and convert them into sales-qualified leads.
1: Using Keywords
Keywords are the foundation of SEO. You need to do keyword research first and establish the best keywords for your website to rank for. When you insert a high-ranking keyword in your post, it enhances its visibility on the search engines because keywords are the best way to drive more traffic to your website. Keyword targeting in your content forms part of your on-page SEO efforts.
2: Video Marketing
The use of video as online content is very popular nowadays, so publishing relevant videos that interest your audience and boost your brand online is a great idea. Sites like YouTube, Instagram, and Facebook are the best for video content marketing. You can also implement paid advertising with Facebook ads and Google ads for your video marketing.
3: Informative Content
Social Media Optimization (SMO) is an absolute necessity for any business with an online presence. If you feed your audience relevant and up-to-date knowledge on your social media channels you’ll likely increase the traffic on your website. SMO is excellent for boosting your local SEO especially when you’re trying to building a small business.
4: Use of Images and Text
Things are rapidly changing and the use of info-graphics has produced excellent results. These are images supported by worthwhile and optimized copy. Info-graphics or images optimized with searchable text help the readers by offering an easy-to-understand visual of your text-based content.
5: Optimize Google My Business Account
Google My Business helps mostly when your company is selling your services or goods off a local business listing website. And this is a no-brainer tool to use considering it’s absolutely free. This Google listing helps you to target consumers and potential customers in your local area, and helps drive traffic to your website.
6: On-Page keywords
On-page SEO has a critical role to play in the success of any small business online. Use the keywords you’ve chosen in the Meta description, your title tags, and H1s. Check that they appear in your short URLs too, as well as in your external links and keyword proximity.