Are you lagging behind your competition? Need some useful digital marketing tips that can take you from nothing to everything you ever wanted?
If you own a small business, it is very easy to feel like you are too far behind. It is obvious you cannot afford expensive stuff like hiring teams of employees that can do digital marketing for you who are experienced and know how to make an impact. Not being able to hire digital marketers does not mean you cannot be a one-man or a one-woman army yourself.
Use knowledge as your weapon. Sure you will struggle and fail a couple of times but that is how you will learn. In this article, we will discuss how you can make an impact on using the 5 digital marketing tips for your business. You can even beat your competitors if you are able to pick and learn these 5 digital marketing tips.
As there are many digital marketing tips that can get you to a successful place, I have shortened the list to 5 digital marketing tips so you can wield the weapon (digital marketing tip) that you think is the best for you.
The tips mentioned here are as popular as they work. However, to make them work, you need to know how and when to use them along with why and what effects will the tips have.
You may have heard a lot about not keeping all your eggs in one basket. However, this is still the most common mistake many startups and small businesses make. The owners invest all their time and try to do everything at once without proper knowledge and past experience.
Let’s suppose you start a new business. You are more than excited about its growth and want fast growth in less time. You set up social media accounts, run campaigns on social media and Pay per Click, set up a blog schedule about topics you know little about but still struggle with low or no growth at all. You have buried yourself into too much work; more than you can handle. The worst part? You have not even used more than half of these social media platforms in the past so you have little or no idea how they are operated.
I hope this all does not sound familiar to you!
If it does, you need to stop. The worst mistake you can make is managing too many social media accounts along with campaigns.
You have to understand that less is more. At the start, your main aim should be consistency and focus along with survival. Growth and profits should never be your first goals.
Consistency: Consistency is the key to get your business out of the danger zone. Consistency brings many benefits that you may not realize at the start. Loyal following builds with the consistency and consistent blogging builds a loyal customer base that turns cold prospects into new buyers. Even in Quick SEO results, consistency is the key. It helps you save the long term expensive paid marketing costs.
Focus: launching several social media campaigns may make you think that they will work, but they will leave you overwhelmed and you can have the difficulty in determining which campaigns you were running are successful.
Too many entrepreneurs try to do everything at once and that may include you too. However, you do not have to be one of them. You will be way ahead of the game following these tips.
Everyone knows social media presence is important. However, it is not important to have your brand on all social media platforms. According to research, 79% of Americans had a social media profile in the year 2019.
Many startups and entrepreneurs try to go from invisible to being everywhere at once in a day or a week. This results in failures for most brands.
As an entrepreneur, it is your duty to find the right platform for your brand on social media. This means that you research the social media platforms and find the platform where most of your target audience exists. For example, if you are selling SEO services, you must use the platform where you can find employees, managers, and directors of a company such as LinkedIn. Moreover, start where you are the most comfortable. After setting up your profile on your chosen platform, notice how many engagements you get. If one platform does not give you a good amount of engagement, you can move on and focus on other platforms that do give you engagements.
Selling SEO services from Instagram would not be a good idea, but selling it from Facebook and LinkedIn will be successful. Remember you are aiming for a platform that gives you the maximum number of likes, shares, and comments. So do not waste your time on a platform that does not have the right audience that your business needs. Build a community by posting stuff that the audience likes.
Many do not realize but the email list is very crucial when it comes to having a good client base. A good email list is the most valuable asset for your company. Even the CRM software company Hatchbuck found that purchases through email have an average spend of 138% more than normal sales.
You might not believe this but most of your competitors do not even think of owning an email list. They assume they can get away with just the social media accounts but they are wrong. Having a strong social media profile is important and good for your business but when it comes to converting cold clients into warm ones, email marketing is the best way to do it.
You will be surprised to know that most people that you are in competition with do not even know about influencer marketing as of yet. This is new in digital marketing tips. For the ones that do know about this, they are going the wrong way and will end up hurting themselves in the end.
Influencer marketing can be very useful and powerful when used the right way and wielded properly as a weapon.
To put it in simple words, paying an influential personality or a niche that you are targeting to market your service or product for you is known as influencer marketing. In this type of marketing, you do not directly market your products and services to your target audience.
Using an influential personality for marketing gives the best results. As in social media, mostly influencers are the strongest referrals that you can get for your business. This marketing method is so effective that 70% of consumer millennials are easily influenced by the recommendations of their peers in making buying decisions and are 30% more likely to buy a product recommended by any influential personality they follow.
You always want to keep an eye on influencers in your niche. For example, in the SEO world, Neil Patel is known as an influencer as he gets thousands of views on his videos. Using him as an influencer will result in 30% or more of his audience using our product or service.
Many small business owners still use the approach of making a lot of guest posts and getting a lot of backlinks to boost SEO and drive traffic to their website. This worked in the past but will not anymore. Small business owners have to use strategies carefully with guest blogging and getting backlinks as Google has now termed making backlinks not the right way.
This does not mean that guest blogging is all bad. The only rule is that it should not be done in a spammy way. Guest posts should be done by tapping into another community to raise awareness, building a community, brand promotion, and credibility by discussing issues that industry giants face.
This concept is in the hearts of many professionals. This 80-20 rule means that the success of 80% will come from 20% of the efforts you make. This rule is applied to everything. Even if it is your content.
Did you know you can create your content in a variety of ways?
You can use infographics, blog posts, webinars, and videos.
It is very simple to use the rule in your content. For content, 20% of it should only contain promotions. The rest of the 80%? It should be used to communicate value to your audience. Content with value means that it is fresh, unique, relevant to your business and the topic, timely and provides solutions for real problems that the audience can use.
The success for your business will come from 20% of your promotions but it is important to create value for clients and driving the success which will be done with 80%. Many blogs have it the way around. 80% of the blog content is talking about their products and sales and only 20% is the only useful part with valuable information.
If you think creating value for your audience is not what you desire, then you should definitely see the stats of businesses with blogs receiving 67% more leads than most businesses who do not have a blog. Not only this, blogs get more targeted traffic along with adding a human element that builds a community thus building trust and loyalty with the customers. Blogs are easy to set up and cost-effective and so should be one of the priorities.
Every entrepreneur from small to big who runs a business may have heard of SEO. However, only a few actually go for SEO for their business. They have this wrong concept of SEO being too complicated and time-consuming.
While it is true Search Engine Optimization is time-consuming, there are many companies providing Quick SEO for your business. SEO is the best way to drive large organic traffic to your website.
In the SEO world, your name of the business can have an effect on your search engine rankings. Businesses with keywords that are strong rank 1.5 spots higher than businesses without a proper keyword in the business name.
Instead of going for a strategy that will be beneficial for the future, businesses use more than half of their budget running PPC campaigns that leave them with short term revenue and zero long term clients.
There are a lot of ways you can jump into SEO bandwagon, however, there are few that are the main ones. Website Optimization, Device Optimization, Page Optimization, and Credible Link Building are to name the most important ones.
There are subcategories that every main area has. As the use of keywords is a subcategory of Page Optimization. I admit there will be a mistake that you will make and believe me you will learn from your mistakes.
If you still do not consider SEO to be important for your website, you can have a look at past Google updates. Google updates make improvements to Search Engines. One update removed all unresponsive websites from the search engines.
You do not have to learn all the SEO as there are several SEO agencies that will carry out the SEO task for you. Some even have packages that new startups and businesses can afford.
Hiring an expert in SEO is worth it. The specialist helps to perform audits of SEO along with analyzing user interaction and social media platforms.
Many businesses expect immediate results. Including the traffic to increase. It is possible but very rare. If you are looking for faster traffic, use paid advertising that has immediate results.
As I mentioned earlier, many businesses use paid marketing too much and end up not having working capital left at the end. They do have a good approach of using paid marketing to attract traffic at first but they make the same rookie mistake of not making long term SEO goals and strategy along with no sales funnel. They rely on paid marketing for the majority part of sales. This is not a sustainable strategy and will have its downfall.
Their mistake? Confusing “increased traffic” with “increased sales”. And what do they get? More cold potential clients with less or no sales. With PPC where you are paying for each click, it can get expensive and you may end up with lesser working capital than you initially had.
The increased number of traffic is a good sign and a good thing, but without making a proper marking funnel, you are looking at no sales or loss.
To solve this issue, you can create a compelling offer that is relevant like free eBooks and newsletters that you can send to the mailing list you have. Make your website appealing and put good content along with targeting your target audience through PPC ads to get the increased number of traffic on your website. However, do remember that traffic is not everything. To make the cold prospects buy your product, you must bring them in and maintain a relationship so they can be converted into buyers.
I really hope these digital marketing tips were useful to you. As I am sure by now you must have an idea of how to make an impact using digital marketing in the business. Your competitors might be making the same mistake whereas you are way ahead of time and will yield better-fasted results.