TECHNOLOGY
App Development
Delivering the technical talent
to build great apps and keep them running
The hard work behind simple apps
Apps have fueled disruption, creating and transforming industries. In the process, they’ve made complex organizational problems – like curating vast amounts of content, or providing transportation on demand – seem effortless.
But in reality, behind every “simple” app is robust technology architecture and immaculate code, engineered to deliver a seamless experience.
Whether you’re looking to create amazing user experiences, streamline operations, or get an edge over competitors, BFM offers the mobile app development expertise to help you get there. Leveraging our technical talents and strategic insights, we deliver rich experiences that spur brand growth.
CASE STUDY
The Club Price
The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.
Some of the key work we did for them were
· Market research about the product competitor
· Consumer behaviour who buys snacks and chocolates
· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes
· We use analytics to drive offerings to right target audience which brought us huge conversion
· We use shopify advance features to manage the stores
· SEO were done to generate organic sales
· Pinterest and Instagram engagement were done to buildup branding
Selecting an app development agency
Creating an app is a major step for even the biggest business. Before you settle on a partner to help you do so, here are some things to look for:
Open dialogue. There are some things only an app can do. But responsive website design has come a long way and covers many mobile use cases. Before starting on an app, your agency should be giving an honest assessment of whether you really need one.
Agile approach. Agile matters for two reasons. First, consumers expect apps to be regularly updated and improved. Second, if you build every feature and permutation at once, chances are you’ll be late to market.
Experienced project management. An app build is a management challenge as well as a technical effort. Your agency needs the experience and the process to keep the project moving efficiently
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Our App Development process
Technical Discovery
Assessing the app’s technical requirements
Our first step is to understand what you need your app to achieve, and where it will be pulling information, so we can ensure the technology is in place to deliver. If we’re designing your app, technical discovery is done within the strategy phase of the project as a whole.
Planning
Preparing for success
We plan for the features the app will need, as well as the data integrations if it will need to read and write back data. If we’re designing the app, we work closely with our information architects and user interface designers to smooth the way for development.
We’re strategic about building apps for both iOS and Android. Depending on your needs and requirements, we may build one app or adjust for each operating system, or develop separately.
Front- and Back-End Coding
Building a digital product
We prefer to work in Agile sprints (Scrum methodology) to get to an MVP – a Minimum Viable Product that includes the core features your audience will use and love.
This phase is led by a technical Project Manager, who works in collaboration with the Account Director dedicated to your keeping your project running smoothly and on budget.
QA + Launch
Squashing any last bugs
Maintenance, Iteration + Marketing
Evolving and promoting the MVP
Like any digital product, an app should be a site of constant testing, iteration, and improvement, drawing upon user feedback. So testing and optimizing the experience for your customers should be an ongoing process.
Apps are inherently less discoverable than experiences on the open web, and need to be marketed to ensure they find their users. Planning for app marketing should begin early, and as a full-service agency, we can also work with you on that.