BRANDING
Brand Identity
Creativity and strategy come together
to build standout digital brands.
The Power in Authenticity
Consumers today are more inundated with ads, more jaded with marketing, and more skeptical of brands than ever before. Yet the very same consumers have rocketed so many digital brands into overnight success.
While today’s customers are choosy, they still gravitate toward brands that look, speak, and act authentically. But creating a genuine brand identity – let alone one that aligns with your business goals – is a daunting task.
Here at Evision Atlanta, we know it what takes for digital brands to succeed. With an eye for storytelling and an enthusiasm for strategy, our team helps companies stand out through art direction, engaging content, and bit of soul-searching too.
CASE STUDY
The Club Price
The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.
Some of the key work we did for them were
· Market research about the product competitor
· Consumer behaviour who buys snacks and chocolates
· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes
· We use analytics to drive offerings to right target audience which brought us huge conversion
· We use shopify advance features to manage the stores
· SEO were done to generate organic sales
· Pinterest and Instagram engagement were done to buildup branding
A Quality Brand Partner
You shouldn’t trust your brand with just anyone. Your brand is best in the hands of an agency that is:
Story-focused. Today’s consumers want and expect to know what drives your brand. Find a branding agency that gets what makes a good story and has the chops to tell yours.
Always strategic. Your branding partners should be strategic in their approach, basing their decisions not on hunches but on research, data, and best practices.
Ready to market. Ultimately, a new brand has to be marketed. When the people that build your brand deeply understand marketing, you can be confident your branding will resonate in theory and practice.
Kicking the tires on a new agency?
Explore our catalogue of results achieved,
challenges solved, and clients satisfied.
How We Help Brands Find Themselves
Discovery + Research
Meeting your brand
For any branding effort, we consider stakeholder interviews to be mission-critical. We ask frank questions to get an understanding of what your business goals are, what your brand is now, and what it wants to become.
We also lay the foundation of critical research on which we build the project. We place particular focus on your major competitors, your audience’s behavior, and branding trends within your industry.
Brand Storytelling
Uncovering the narrative
Verbal Identity
Finding your voice
Our content team is at the ready to help build the on-page identity of your brand. We often help with naming – either a new product or service offering, or the brand itself. We collaborate to develop names that approach your brand from a range of creative directions, paring down the choices until just one remains.
We work with clients to craft taglines – taking on the always-challenging task of condensing a value proposition into a few pithy words. Finally, a consistent and distinct brand voice is a core part of your identity. To arrive at one, our content team refines your brand story into a consistent personality that jumps off the page.
Visual Identity
Focusing on look-and-feel
In addition to creating amazing logos, our design and branding teams have vast experience creating visual guidelines for digital brands. [link to Logo Design page]
We can help choose a brand color palette that works together beautifully and strikes the ideal tone. We can create custom iconography, set photography direction, or build out other brand-defining visual elements. And we can expand your visual identity into any channel – including websites, advertising, and even animation – where consistency and authenticity are both key.
Implementation
Bringing it to life
As a full-service digital agency, Evision Atlanta is ready to execute on our branding recommendations and seamlessly transition into an implementation phase. In the same way, our marketing team is standing by and ready to put your new brand in front of consumers.