We start work by meeting with you for a series of essential interviews. It is here that we level out the strengths, weaknesses, and ambitions of your brand, and set our aims and objectives for the rest of the project. We often add quantitative research, such as surveys and focus groups, to measure internal and external brand perception and understand how it is currently positioned.
Knowing what you are up against is always beneficial, and there is usually plenty to learn from rivals. By analyzing how competitors impersonate themselves and engage consumers, we identify brand territory that’s occupied and whitespace which your brand may exploit.
Our team focuses on audience research throughout the brand strategy process. To help us speak to your audience with a humanistic touch, we build personas, which are user profiles that make a picture of the different types of people your brand may appeal to, and how your new brand will connect with them.
Insights lay out what we have learned and how it will inform the rest of the project. We move directly from insights into the brand concept. Here we explore and narrow down a path while charting a future exploration course.
A digital identity is the sum of vision, tone, values, mission, voice, and style, etc. To build yours, our strategy and copywriting experts team up to offer their insights and experience. Our role is not just to design the different parts of your identity, but to link them together into a compelling story that can be told across digital channels to employees, partners, customers, and the world.
One piece of content can hit the jackpot and find a vast audience, but the best content marketers aim to create regular content to grow their audience and get feedback.
Once we have the story ready, we can start to tell it visually. Our skilled designers can equip you with all the assets your brand needs to look its best – everything from logo design to brand palette, photography, and social media direction.