First of all,
“Your product page is the most important page on your site”
Build your product page effectively and both your traffic and conversions will skyrocket. Fail to do so, and almost all your marketing and advertising efforts will fall short of the goal.
Your product page is now a landing page. Keep it simple and updated.
The key is to focus on these 3 best practices:
- Keeping your product page focused on the product and consistent with your brand
- Boosting your customers’ loyalty and confidence
- Inspiring customers to become promoters of your brand.
The bottom line is that the quality of your product page — its visual elements, content, and navigation—has the power to make or break your store.
How does a perfect product page look alike???
This is the main question…
Here are the 7 product page requirements:
- Feature image
- Gallery or product photos
- Product overview, including title, price, features, CTA and customization options.
- Product description.
- Social proof, including review and ratings.
- Similar product suggestions (upsell and cross sell).
- Human interaction for any help or guidance needed.
1. Feature Image:
- The single most important element of eCommerce product page design is your feature image.
- This is an eye-level, mid-to long-shot that showcases your product.
- Your feature image can excite visitors or turn them away as it forms their first impression and helps them decide whether to look further.
- Your best bet is a polished, perfectly centered product image with a white or light background and soft or no shadows.
2. Gallery of product photos.
If your feature image successfully wins over your visitors, the next thing they are most likely to do is to browse your image gallery.
Galleries are another important aspect of E-commerce product page design. Ideally, you will have about a dozen images in such a gallery, most of them clean-cut, like your feature image, and showing your product from all relevant angles.
3. Title and overview.
Beyond the images, your product page needs to give high-level information about the product right off the bat.
That information includes:
- Product title.
- Features and components.
- Customization options.
4. Unique product descriptions.
Product pages are the most important part of your store, not just because they inform customers about your products and entice them to buy from you.
They are important also because great product pages help with your search engine rankings and bring in more customers in the first place.
Improving your product pages is one of the easiest things you can do to improve your sales, and all it takes is a bit of time.
Here is what you need to create highly ranked product pages:
- Unique product description
- Product videos
5. Reviews and ratings.
Product reviews build trust, and that trust increases conversion. More than 80% of consumers consult reviews when making a purchase, and adding them to your site can help lift sales by as much as 18%. In fact, reviews aren’t just helpful in increasing conversions. They are a new and necessary aspect of our online shopping lives.
6. Human interaction and FAQs.
Finally, be sure to provide links to any additional information your site visitors might be looking for.
For example, include a clear link to your returns and exchanges policy page as well as to a frequently updated FAQs page that can answer any outstanding questions.
That’s all about Product, product placement on-page, and look.
The next step is the Marketing step. How we will do marketing for our product. Besides having a good product page and a maintained website, driving traffic to your online store is the main issue.
Here are some marketing tactics to promote your online store:
1. Boost your organic social presence.
With your online business, you’ll want to take every opportunity to boost your digital engagement. One of the easiest and most effective ways is to give a little extra love to your social media channels and make sure they’re stocked with vibrant images and engaging videos.
If you already have a pretty solid presence on social channels with a core audience, this is the time to build on that. Increase your post frequency and invest a bit more time in creating rich visual content and short, engaging videos. Boosting engagement with your followers increases the chance for brand awareness with their followers. Encourage sharing, and incorporate user-generated content.
If your social media presence needs some work, now’s the time. You don’t have to be everywhere. Make sure you have a presence on the channels that are appropriate for your target customer and put your energy there.
2. Optimize your site for SEO.
Search engine optimization (SEO) encompasses many things, and trying to optimize can lead you down a deep, deep rabbit hole. Here are a few things to keep in mind if you’re just starting out. Think about Atlanta SEO services and E-Vision could be your first choice based on local expertise and nationwide presence.
Put yourself in the mind of your user — how does your target audience talk about your products, and what do they want to know?
Pay attention to on-page content. On-page content refers to product titles and descriptions, images, any blogs or other content you might have, etc. You want to make sure that content naturally uses the language your customers might use when searching for related products and answers their questions.
Meta tags are important as well. Title tags, which are like headlines for a search engine, help the search engine figure out what each page is about. Each page of your website should have its own unique title tag. Meta descriptions are short summaries of each page. When your site shows up on a search engine results page, users will see your title tag and Meta description before anything else.
Consider local SEO for your marketing strategy. The local SEO Atlanta by E-Vision is the #1 choice for local businesses.
3. Create interesting, useful content.
Creating great content for people looking to buy your product is a great way to bring traffic to your site and provide helpful information that positions your brand as an authoritative voice in your vertical.
4. Try out Google Ads.
Using Google Ads for search engine marketing gives you an opportunity to bid on keywords so that you can show up first in search engine results pages. Getting the coveted “top spot” is what search engine optimization is all about — but, a head’s up, Google Ads will still show up first.
5. Advertise on social platforms.
Social media is a great place to focus ad spending because you know people are spending time on social platforms. If you were going to buy a billboard, which road would be the best one to put it on? Think about social media advertising like this, too. If your business is based in Atlanta and looking digital media consultant Atlanta then E-Vision Atlanta can assist you to meet your business goals.
If your audience spends a lot of time on Instagram but not Twitter, you’ll want to focus your spending on Instagram.
You can use photos and videos in your ads, but start small. A photo ad can be a great way to get your product in front of new people. Try simple, engaging imagery of your product in use and adjust your tactics based on how well it performs in the first couple of weeks.
6. Consider using influencer marketing.
Influencers are people who have large online audiences and have the power to “influence” that audience’s purchasing behavior.
Working with the right influencer can get your product in front of a huge number of potential customers, increasing your brand awareness. To make the best use of influencer marketing, make sure your targeted influencer’s following aligns with your target audience, and that their values align with your brand.
Now third and the last step is delivery. Which is another very important step.
Some facts about delivery services in E-Commerce,
- There was 38% of consumers say they will never purchase with that merchant again after having a bad delivery experience.
- Customers have selected a rival with more convenient E-Commerce delivery options in 60% of cases.
- When it comes to online shopping, 74% of customers consider free shipping to be very important.
The E-Commerce delivery is processed through the 4 steps below:
1. Process order
Order processing refers to the operations required to complete a customer’s order. Each purchase is associated with unique order and tracking ID for the item to be delivered. Then, different teams are responsible for different aspects of the order’s processing. After that, the production and logistics team changes inventories, closes the purchase order, and assigns responsibilities to the packing and delivery teams.
2. Package order
The next step is to appropriately box the products before final delivery. Packaging has two functions: first, it protects the item from harm, and second, it contributes to the creation of brand value. However, the packing is only done in accordance with the type of item.
3. Delivery and logistics
It is the third and most important stage in the delivery procedure. E-Commerce businesses need a dependable logistics procedure to ensure seamless and on-time delivery to customers. In this instance, hiring or working with a reputable third-party logistics or courier business might be beneficial. They will make the deliveries on your behalf.
Last but not least, delivery entails the processing of returns. When a customer returns an item for a variety of reasons, the logistics company delivers it back to the store, and the returns procedure begins. The refund is conducted in accordance with the return terms and conditions.
Moreover, if the order was purchased directly from the payment gateways for E-Commerce, then, the customers will receive their refunds through their bank account or E-wallet. In another hand is that if the customers choose the cash on delivery (COD), the customers will have to receive a refund through an E-Commerce e-wallet or a discount voucher that matches the price of their product.