We collect and bring together all available data so we can make maximum use of it. We ensure website analytics are correctly set up and tracking the right objectives and conversions. Beyond your website, we typically use a range of tools to collect and visualize information. We also combine data from ad platforms such as Facebook Ads Manager or Google Ads.
Collectively, we decide upon KPIs that measure progress against your defined goals and objectives and ensure to track upon those KPIs. We typically set up a marketing file to make it easy to measure progress. Visualization is especially influential when we can combine operational data from your business and draw deeper connections between marketing activities and business goals.
We report to you regularly, typically monthly, about the execution and achievements of your key performance indicators as well as the insights and trends that we are seeing. Testing out theories allows us to emphasize adequately, resulting in better-performing marketing.