Data Curation + Labeling
Show compelling content across digital platforms and
The challenge of relevance
and AI readiness
Customers respond to what’s relevant. Ensuring they only see relevant products and
content on your digital platforms requires analytical savvy and quality data. And if you’re investing in AI, a model that’s learning from bad data can be worse than useless.
Delivering relevant – and ultimately, intelligent – experiences demands unrelenting
attention to data quality. But typically, data curation is no one’s job.
As a result, curation either becomes an ungainly ad hoc program, forces high-skill talent into repetitive work, or simply doesn’t get done. In these cases, getting your data unstuck requires help.
The Club Price
The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.
Some of the key work we did for them were
· Market research about the product competitor
· Consumer behaviour who buys snacks and chocolates
· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes
· We use analytics to drive offerings to right target audience which brought us huge conversion
· We use shopify advance features to manage the stores
· SEO were done to generate organic sales
· Pinterest and Instagram engagement were done to buildup branding
Choosing a data curation team
Data curation demands the right resources, in the right timeframe, at the right budget –
all of which takes expertise to deliver.
Scalability. Data curation is by nature a large-scale effort. A data partner needs the resources, technology, and above all, experience to scale operations efficiently.
Global reach. Many projects require global datasets and perspectives. Through our
proprietary OneForma platform, we reach hundreds of thousands of resources across
Technology. Data curation can’t work efficiently without the technology to back it up – whether that’s resource management, data analytics, machine translation, or QA delivery. We have it all.
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