DIGITAL MARKETING
Digital PR
Making your story heard
in a digital world that’s noisier than ever.
PR for a changing media landscape
Great PR knows how to cut through the clamor and build affection for your brand. But in a noisy and often cynical digital world, the old ways aren’t always effective.
Today, PR is still story-driven, but storytelling is constantly evolving with the changing moods and innovations of digital. Success brings visibility and engagement, but those that can’t meet audience expectations risk getting lost in the fray.
As digital natives and natural storytellers, the BFM team approaches digital PR with a deep understanding of the online landscape and a keen eye for consumer behavior. We add original research, a focus on results, and an enthusiasm for creative, contagious content, to produce PR that actually works.
CASE STUDY
The Club Price
The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.
Some of the key work we did for them were
· Market research about the product competitor
· Consumer behaviour who buys snacks and chocolates
· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes
· We use analytics to drive offerings to right target audience which brought us huge conversion
· We use shopify advance features to manage the stores
· SEO were done to generate organic sales
· Pinterest and Instagram engagement were done to buildup branding
Finding storytellers you can trust
Once your story is out there, it’s hard to walk it back. Make sure you’re confident in the team telling yours, and that you’re looking for the marks of a quality Digital PR agency:
Always agile. From politics to pop culture, your story can be viewed through all kinds of constantly-changing lenses. Savvy agencies always have an eye on the horizon, so they can pivot at a moment’s notice.
Research-driven. Understanding your audience is critical if your PR efforts are going to rise above the rest. Agencies that do their research and apply what they learn have a better chance of earning your brand the spotlight.
Focused on measurement. Data points like engagement, shares or views don’t always tell the whole story, but your agency should care about identifying and growing meaningful metrics.
Please don't leave us (we have so much more to give...)
Explore our catalogue of results achieved,
challenges solved, and clients satisfied.
How we approach Digital PR
Discovery
Getting informed and aligned
Landscape Analysis + Social Listening
Putting an ear to the ground
Media List Creation
Building out contacts
Outreach + Content Creation
Making the connection
A big part of PR is creating and maintaining relationships. Our team tackles this challenge by leveraging new and existing connections, building bridges between your brand and your dream team of collaborators.
No matter how your story is being told – be it through an influencer, press mention, or monthly column – our team works with yours to produce content that engages. Our copywriters, designers, and creative strategists can own this process end-to-end, concepting, creating and deploying creative assets for earned media to amplify. [link to Influencer page]
