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Does Social Media means business?

Is it right to say that Social Media means business? Yes, in today’s world it is right to say this.

With 71 percent of customers utilizing social media more in the last year than ever before, the future seems bright for it. And it’s not only customers who are spending more time online—brands are as well.

 

With 93 percent of marketers admitting that social intensified competitiveness in their industries, social brings consumers and competitors closer together. In an exponentially rising audience, competing for clients’ attention and establishing oneself as a market leader is that much more difficult.
 
Brands will unearth the data needed to stay ahead of the competition while also meeting tomorrow’s consumer expectations if they dig into the conversations and interactions available on social media.

How does Social Media help the brand to stand out from its competitor?

Let’s examine what separates brands from their competitors and why brands must seize the social moment to become a market leaders.

1.   Social Media Presence
The presence of the brand on social media plays a very important role. If your brand is active on social media with proper information this will help your brand to stand out from their competitor.
Customers can find all the information regarding upcoming promotions, new launches, and discounts on social media accounts, they can easily interact with the brand on social media and can ask queries.

Although the fierce competition may appear overwhelming, the strong insights gathered from social data may help clever marketers stay one step ahead of the pack. In fact, 90% of marketers claim social data helps them differentiate their brands in the market and set themselves apart from their competitors.

Most Popular Social Media Platforms all around the world

As there are many social media platforms like Facebook, LinkedIn, Instagram, Twitter, Whatsapp, YouTube, Twitter, Snapchat, TikTok, Pinterest, Reddit, and Google Reviews.

Out of all of these, some are very famous according to customers which are, Facebook, Instagram, Tiktok, Whatsapp, YouTube, and Snapchat.

According to marketers, their goals for social media are to:

  1. Increase the brand awareness
  2. Community Engagement
  3. Growing the social media audience

According to this picture, Videos rank 54%, Images rank 53%, text-based posts rank 30%, stories rank 26%, and live videos rank 25%.

According to a survey, 31% of consumers prefer to leave feedback about a product or service on Social media. That’s the power of social media.

According to all this, it is true to say that Social media business.

search marketing consultant Atlanta