Google My Business (GMB) offers Local Business Listing on Google Search and Google Map at no cost. Businesses can register their single or multiple locations on GMB. It increases the chances of businesses to be found by potential clients. Since the listings are free to create and inexpensive to optimize, the platform provides a chance to small and medium-sized local businesses to appear on google search along with large businesses. It provides a powerful way to gauge how business is performing what is working and what’s not through the “Insights” section which contains a wealth of valuable analytics that breaks down how visible your brand is, who your target customers are, and how they’re engaging with your business.
GMB offers an opportunity for businesses to publish post, events, and business pictures which gives UpToDate information to customers searching for any business/product or services at the home, office, travel, or other situation.
Most users place their utmost trust on google, whenever a business pops up in a local search, its prospects will automatically be more likely to be trusted by the surfer and can influence a potential customer’s purchase decision as much as online reviews. Infact, brands that show up on Google are 2.7 times more likely to be considered reputable by consumers.
GMB opens a win-win situation for both the business and the customers to quickly reach local businesses and evaluate it in no time. Google has also come up with other local lead generation service which is called Google Local Service Ads
One of the key benefits of listing in Google My Business is that, once your business is optimized, it is visible prior to the Google Organic Search results and below the Google Ads, this gives prominent visibility to the business in google organic search results (SERP).