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Everyone is talking about Search Engine Optimization, whether they have a small business or large. Search Engine Optimization is something every website should do. By optimizing a website for search engines, you can increase your chances of ranking high for your main keywords, which means you get more traffic to your site.
In this post, we will be talking about search engine optimization tips and tricks for websites that want to achieve long-lasting results.
- Content publishing
Your content is the most important part of your website. Without good content, it’s impossible to rank high on Google. Articles must be well-written and provide real value to your readers. Google gives more credit to longer articles and posts that get a lot of engagement, like comments, for example. Do your best to engage your readers.
- Keywords Research
Keyword research is an important part of SEO. Never start writing an article without doing keyword research. Use Google Keywords Tool to find what people are searching for and for what problems they’re trying to get answers to.
- User-Friendly Website
Your website has to be intuitive and very easy to navigate. Create a good navigation system and place links to your best articles on the sidebars. The better your website is, the more time the users will spend on it, and the higher the chances they will return.
- Website Speed
Website speed is a ranking factor. Even if it’s not a critical one, it’s something to consider if you want to create a good overall user experience. Websites that load in more than 5 seconds can be labeled as slow by Google.
- Catchy Title
Your titles have to be unique. Add your primary keywords in your titles. Ranking high without having the main keywords in your title is a very rare scenario. Your titles have to be catchy and not longer than 55 characters.
- Meta Descriptions
By using a Meta description, you give Google a summary of your content. Describe what your articles are about and use your main keywords inside. Use a unique and relevant Meta description for every page on your site.
A sitemap helps Google easily find your site’s pages and crawl them. If your website has thousands of pages, a sitemap is very important.
- Google Webmaster Tool
The use of Google Webmaster Tools is mandatory for any website owner. The free Google tool gives you insights and improvement suggestions for your website. If anything goes bad with your site, this is where you’ll find out first.
- Optimize Images
Use images to help readers understand your content better. Insert screenshots with examples, if appropriate. Each image should have a relevant name, ALT tag, and description. By doing SEO for your images, you also get higher chances to rank high in Google Images.
- Mobile-Friendly Website
Google has serious plans for forcing websites to move to a mobile-friendly platform. Websites that have a mobile version will be rewarded with higher rankings for mobile search queries.