One of the hardest parts of managing your company’s social media campaigns is coming up with fresh social media marketing ideas.
Your audience looks to your brand to provide quality content, but it can certainly be challenging to come up with new and engaging social media content on a regular basis.
Here are some Social Media Marketing Ideas to Spice up Your Social Media Campaigns
1. Hold a giveaway or contest
Who doesn’t love free stuff? Contests can be a great way to engage your fans and followers while working to increase exposure and grow your audience.
2. Create “tag a friend” content
Often, you’ll see that social media users will tag their friends in the comments of posts that they think their friends will enjoy.
You can take advantage of this quick and easy exposure by posting relatable content and inviting users to tag a friend that they think will enjoy or relate to the content.
3. Post behind-the-scenes photos and videos
One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand.
This helps to show your audience that behind your company is a group of people who are working hard to provide quality products and services, which helps you build stronger relationships with customers and leads.
4. Take advantage of “reactions” on Facebook
One of Facebook’s most fun features is the reaction button. With this feature, users can respond to Facebook posts using one of five different reaction Emojis.
Now, instead of just “liking” a post, users can choose from “love,” “haha,” “wow,” “sad,” and “angry”.
Though these may typically be used to react to content from friends and family, brands can also use these buttons to engage their followers and gauge interest or feelings about a certain topic.
5. Use more Emoji’s
Using Emojis in your social media posts can be a great way to engage your audience while having a little fun at the same time.
According to HootSuite, using Emojis in tweets can increase engagement by 25.4%, and using them in Facebook posts can increase engagement by 57%.
6. Poll your audience
Polls are a quick and easy way to engage your audience and learn more about what makes them tick.
You can easily create a poll on Facebook or Twitter to start engaging your audience in a matter of moments.
This can be a great way to find out more about their preferences so that you can adjust your strategy to improve their online experience.
7. Run a Facebook Live or live Instagram Story campaign
Live video is one of the most compelling forms of content that you can use on social media.
In fact, according to Sprout Social, people spend up to 3x longer watching Facebook Live videos than those that have been previously recorded.
Use this to your advantage by “going live” on Facebook and Instagram.
You can hold a Q&A session, do a live product demonstration, or even just vlog.
8. Jump on trending topics
If you’re looking for social media marketing ideas that will help you increase exposure, you may want to keep an eye on what’s trending on social media.
Social media platforms like Twitter and Facebook make it easy to see what’s popular on these platforms by providing a list of trending topics in the sidebar.
9. Share tips
Great social media content isn’t just about promoting your products or services.
It’s about helping potential customers better understand their greatest challenges.
Sharing tips and advice that help users navigate these challenges is a great way to demonstrate your knowledge and build stronger relationships.