The key to managing your company’s social media campaigns is coming up with fresh, engaging content for them. It may seem like the best part about posting on Facebook or Twitter – getting people engaged and sharing what you have been working so hard lately- but it can be one of the most challenging parts in running any type of small business!
The tone needs more professionalism than just stating facts since there aren’t many errors here; readers will want an answer out loud rather than reading something THEY already know.
Here are some Social Media Marketing Ideas to Spice up Your Social Media Campaigns
1. Hold a giveaway or contest
Contests are a great way to engage your fans and followers while increasing exposure. The contest will give you a chance at free prizes, which in turn can lead them on an adventure with everything they need from one source!
2. Create “tag a friend” content
Why not get your friends to like and share the posts you love? You can make it easier for them by inviting people who might be interested in comments.
Another great way of getting exposure is by tagging a friend who may enjoy or relate to what’s being shared! Don’t forget about leveraging those platforms where users already engage, such as Instagram Stories.
3. Post behind-the-scenes photos and videos
You can create a more intimate social media marketing experience for your customers by posting behind-the-scenes photos and videos from the people who make up this company.
The output should sound knowledgeable about what is being said and inviting with its tone so that someone may want to read on!
4. Take advantage of “reactions” on Facebook
The Facebook reaction button is one of the site’s most fun features because it allows you to express how YOU feel about something! With five different emojis available-love or haha, users can now react more than just “like” when they react to posts from friends and family. Brands should take advantage too; this will engage their followers while giving them an idea of what people might be interested in learning more about
5. Use more Emoji’s
Emojis are a great way to express yourself and have some fun while doing so! One research study found that the use of emojis increased engagement on Twitter by 25%. And another report declares them most effective when paired with Captions or hashtags for even more impactful results – 57% higher than just posting without any added features.
6. Poll your audience
Many companies use polls on social media to keep in touch with their audience and learn about what they want. You can easily create a poll on Facebook or Twitter to start engaging your followers quickly!
7. Run a Facebook Live or live Instagram Story campaign
Live video is an engaging and creative way to reach your audience. People spend up to three times longer watching Facebook Live videos than those previously recorded, so businesses like yours need to use this opportunity! You could hold a Q&A session or do a product demo in real-time with followers on social media channels such as Instagram Stories.
You might also find yourself logging off from work more often if you’re constantly streaming exciting activities into the day through live broadcasts.
8. Jump on trending topics
You can use social media marketing to increase your exposure by keeping an eye on what’s trending.
The platforms like Twitter and Facebook give you all kinds of information about the most talked-about topics in their sidebars, so it might be worth checking them out every day or just before going live with any new content.
9. Share tips
The best social media posts are not just about promoting your products or services. They help potential customers understand their challenges and then provide tips on how to navigate those problems – all while demonstrating that you know what people are going through