A marketing strategy known as “content marketing” uses content creation to add value for a target audience. A company can provide pertinent information to its target customers and position itself as a reputable thought leader in their industry by using tools like blogs, videos, and emails.
There are several types of content marketing available. Find the ones that make sense for your brand and focus your time and resources on those instead of trying to master them all. Here are ten options for content marketing strategies.
- Blogs
The most popular content marketing tactic companies of all sizes use to draw customers is blogging. Keeping up a blog makes you more likely to form meaningful connections with your readers, which may lead to increasingly lucrative customer behavior.
Blogging is a fantastic way to show your audience your knowledge and skill. A consistent blog presence and schedule of regular posts will draw in a large audience and improve your visibility in organic search results.
- Infographics
Infographics transform data, like statistics and facts, into a visually appealing format that is simple to read and comprehend. In an infographic, the text is frequently divided into separate blocks and may be accompanied by tiny icons or other images to supplement the written information. Using an infographic content marketing strategy in conjunction with a blog or other written outlet can be very helpful.
- Videos
According to Global Media Insight, YouTube has over 2 billion active users, making video content one of the most efficient ways to connect with and engage your audience.
Two of the most widely used types of video content are those that have been recorded, like how-to videos and product demos.
Additionally, videos entice visitors to stay on your page longer. If viewers find something useful in one of your videos, they’re more likely to stay on your website or come back to it later for additional information.
- Emails
With 64% of small businesses using email to reach customers, email campaigns are one of the most successful types of content marketing, claims HubSpot. However, providing educational content will be more effective than continuously barraging your subscribers with email advertisements.
The following should be in your marketing emails:
- Subject Line. This needs to be compelling and short.
- Image. Each email should contain at least one interesting image.
- Text of the body. Your email should contain 200 words or less in the body, which should be informative.
- Call for action (CTA). Encourage the reader to do something, like visit a website, participate in a survey, or make a purchase.
- E-books and White Papers
Long-form content is a fantastic way to show your audience your knowledge and industry expertise.
This is also advantageous for your email marketing strategy because e-books or white papers typically need users to submit some information, like an email address, before they can be downloaded. But you need to motivate your audience to put forth the effort.
It’s crucial to keep in mind that your e-book or white paper is not an advertisement for your product or service. You can keep attracting and keeping subscribers by giving customers a comprehensive look at your sector and offering useful takeaways.
- Social Media Posts
According to Statista, social media will be used by a projected 4.41 billion by 2025, making it a remarkably effective marketing tool.
When using social media for marketing, consider your audience and what they want to see from your brand. For instance, if you run an interior design business, you might think about posting decorating advice on your Instagram story. If you run a small bakery in your community, you might post information about a forthcoming event there on Facebook or post a recipe and cooking tutorial on TikTok.
- User Generated Content
User-generated content, which consists of texts, videos, photos, reviews, and other types of content created by third parties (typically customers) rather than the brand itself, is a fantastic content marketing tool. A business needs only share or repost the content, letting it speak for itself.
For instance, if a customer uploads a picture of themselves wearing a dress from a nearby boutique, the retailer can use the image to promote its clothing on their social media accounts. This not only promotes your goods but also features testimonials from satisfied clients.
- Podcasts
Sharing your business knowledge through a podcast, whether audio-only or video, can turn listeners into devoted clients.
Consumers today want to know who they are doing business with, and podcasting can give listeners that feeling. Podcasts also promote creativity and give you access to other industry thought leaders. You can network, invite guests, and talk about significant and current issues during your episodes. Consider inviting your listeners to participate in the podcast by sending in questions or suggesting episode topics.
- How To Guides and Educational Materials
Building trust with your audience is easy when you produce consumer how-to guides. Giving away useful content for free broadens your audience and improves your chances of converting leads into paying customers. Although your audience may visit you for free advice, they are likely to stick around for your additional knowledge and services.
You can post brief videos or written guides on your website and social media channels. For instance, Instagram enables carousel posts, which you can use to share detailed instructions on subjects important to your audience.
- Paid Ads
A great way to get your content in front of the right audience is to invest in paid advertisements in conjunction with other content marketing strategies. You can share paid advertisements on social media, landing pages, banners, sponsored content, and other platforms to reach a wider audience.
Invest in influencer marketing, a type of compensated promotion that uses influencers (celebrities with niche followings, typically on social media) for advertising a good or service. Influencers frequently have devoted, dependable followers who respect their advice. You can increase your exposure and organically increase your sales by collaborating with an influencer.
Final Thoughts
To conclude, content marketing is a marketing strategy that involves the creation of content to provide value to an audience. There are various types of content marketing available. Instead of attempting to master all of them, focus on the ones that make sense for your brand and devote your time and resources to them. This article shares ten content marketing methods to choose from.