Every business begins with a good plan. Social media marketing for small business is no different. You can strategize and start with organic posts for free.
Without any plan, you won’t be able to target your specific audience and get business. Taking the time to create a social media plan right upfront will ensure that all your social efforts support specific business goals.
You must set your social media goals and objectives for your business. Do a well research of your competition and perform a social media audit to know what your competitors are doing. Find an inspiration or an influencer to help you reach more customers. Finally create with a social media calendar in order to know work ahead of others.
Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that you should skip Facebook and focus on Instagram and Snapchat if you’re targeting young people, but the data shows that 82 percent of millennials still use Facebook. You can use different social media channels to target different audience or to meet your business goals.
Social media platforms let you target your audience in specific but you first need to think to whom you want to target and who your target audience is. By using social media analytic tools will help you get a solid picture of who is really buying your product or services and interacting with you online.
Social media in comparison with other online platforms allows you to interact with your customers at any point. You can build your business network over the time and grow your business. You can jump up to the people who are interacting with your social media posts and build their trust to get your business.
Once you have targeted your niche market, you can than move on to the broader side and can target large audience to expand your business. You can also use social media to drive new customers to your local business.
More customers interact with your posts when their eye catches any attractive visuals like any image, GIF, video or infographic. Social images drive real-world action, too. More than half of millennials have made travel plans or visited a restaurant based on an image or video a friend shared on social.
Instagram, Pinterest, and Snapchat, in particular, are visual-first networks. If your content doesn’t look good, no one will stop scrolling to read what you have to say.
It is very important to create quality content on the couple of key channels where you can connect with your relevant audience. Your posts must offer some value to your customers which can help you drive the business. Social marketing is all about relationship building. Target your customers through platforms where they have spent more time online. To start off with a small business you must first focus on one or two social media channels.
There are lots of tools to work and boost your productivity so you can make great use of social media. This tools can help you automate or simplify much of your work.
Importance of responding to the people to your posts has already been discussed above. You need to be aware of all the social media conversations around your business and respond when appropriate
Social media calendar must be made for your business. Once you have that in hand than you create your posts and schedule the posts in advance and use this scheduling tool to post your content automatically on time.
When you implement your strategy, it is very important to track your work in order to improve your results. The social media analytic tools will help you get the clear picture of your work. It doesn’t matter how small your business is, social media tools will always help you connect with your niche audience.
Courtesy: Hootsuite – social media tips for small business