If you struggle to rank your site on Google or increase your organic business traffic, it is time to use an off-page SEO strategy. Off-page Seo is one of the vital parts of a successful SEO strategy. In this blog, we will explain what off-page Seo is, its importance, and how to use it to grow your website’s visibility.
What is Off-Page SEO?
Off-Page Seo demonstrates any SEO tactics used outside the website to increase its search engine rankings. Previously many used “off-page Seo” and “link building” conversely, but off-page Seo includes many other tactics except link building, such as content marketing, citation building, brand building, social media, and others.
In other words, your website, including content creation, title tags, or image optimization, belongs to an on-page Seo, whereas other platforms and sites linked to your website and activities behind the scenes of your site fall under off-page Seo.
Importance of the off-page Seo
Off-page Seo is important to build your site’s domain authority and rank top among websites with high authority. Websites with high authority rank top because search engines consider these sites more credible, relevant, and reliable. In order to rank high, it is necessary to show search engines that your site is shared, trusted, and referenced by many people. Link building is one of the off-page techniques to show search engines that your site is credible and trustworthy, but it is not limited only to it. You can use many other off-page Seo techniques to increase your business ranking.
10 Off-Page SEO Tactics
- Link Building
Link building is the most important part of off-page Seo, and you need to understand the best ways of building links for your niche and website. Your built links must be from high authority websites because only then will link building increase your site’s trust. The initial goal of your link building should be earning quality links from high-authority websites, and the second goal is to ensure there is no link gap between your site and your competitors’ sites. There are three main factors that you should take into consideration while building a link, including authority, unique domain, and topical relevance.
- Brand Building
Brand building is also considered an essential part of the off-page Seo because it helps to build your online authority and increase your site’s credibility for Google and users. Increasing brand searches, including brand name, products, or domain, is the primary indicator for brand building. You can use tools like Keyword Overview and Google Trends to track how your branded searches alter over time. Brand building is also crucial for brand SERPs (the results that show when someone searches your brand name). Moreover, brand building can help your site earn links and mentions across search engines.
- Content Marketing
Content marketing belongs not only to on-site Seo tactics, including writing and publishing the content on your website, but it is also part of the off-page Seo. Creating and publishing content is only one part of content marketing. Creating guest posts and infographics linked to high-categorized newspapers is another part of content marketing. Besides guest posts and infographics, there are other content marketing tactics like Surveys, studies, research papers, whitepapers, and eBooks that improve off-page signals. Content marketing works well with other off-site Seo tactics like link building, social media, and PR.
SEO and PR used to work separately in different marketing directions. However, recently they have been used together to do marketing. Nowadays, SEOs use digital PR as a link-building technique, and they earn authority links broadly. PR techniques are used to promote stories and linkable assets, which leads to earning a large number of links. Thus, PR tactics indirectly impact off-page SEO signals. Besides earning links, PR tactics also help increase your brand awareness and search, reach your target audience, get them to talk about your business, and run referral traffic.
- Local SEO
Generally, local Seo is a whole Seo discipline in its way, but two local Seo elements are considered vital off-page Seo tactics. These are Google My Business (GMB) and Citations.
As we know, GMB plays a significant role in increasing the online presence of local businesses. As we know, GMB is not a website, and therefore it is considered an off-page Seo tactic. Please look at our guide and tips to learn how to grow your business with Google My Business.
Citations are mentions of your business online or when your business NAP (name, address, phone number) is referenced online. Therefore, without citations, your business cannot rank high on SERPs or maps for targeted search terms in your business location. One of the main factors to success with citations is consistency. Hence, you should ensure that all your NAP references are consistent.
- Social Media
We live in a social media era where people spend most of their time logging into social media platforms. It plays a vital role in using websites and finding answers to customers’ questions. Thus, social media can be a search engine or discovery platform. Your business presence on social media is crucial as it puts your brand in front of your clients, and customers use it as a first source to find answers to their questions about your brand. Hence, social media is also known as a customer service platform. Your business needs to treat social media as a brand channel and have a strong presence.
Forums as part of the off-page Seo should be used not for link building but for getting involved in conversations related to your business and area of expertise to raise your presence as experts or specialists. Through open discussions on forums, you can improve relationships with your customers and increase trust. Reddit and Quora are big-scale forums for these discussions, but you can create forums within your niche that have more impact.
- Influencer Marketing
Previously influencer marketing included bloggers that created and published sponsored posts. In comparison, today’s influencer marketing is about Instagram, Tik Tok, and YouTube. Influencer marketing can be a great way to frame your business, increase your content and reach your audience.
Online events can be a vital part of your off-page Seo strategy, helping you engage with your audience, attract buzz around your business, and have excellent PR coverage. This way, online events can create social engagement and even earn links to promote off-page Seo signals.
- Guest Posting
Guest posting is when you write content for someone else’s website and deliver information to their audience. By doing guest posting correctly, you can not only earn links but earn targeted traffics and increase brand awareness.
Overall, you should know that off-page Seo is not only about link building, but you can use many other tactics to improve your off-page Seo signals.