We will not be able to find someone who personifies your brand until we understand your brand. To do this, our team sits down to learn more about what your brand stands for, what your business preferences are, and what your influencer marketing needs to achieve.
Influencers are the gateway to your audience. We enhance any audience insights you have with in-depth research of our own, to identify the people you should be talking to and the kinds of messages that will connect with them.
Our team analyses our research to begin distinguishing influencers your brand could partner with. Micro-influencers tend to have smaller, more interactive followings and more organic intercommunications. However, we can and do pursue more significant influencers when our strategy demands it. No matter what approach we take, we keep you in the circle and give you the last call so that you are aware of who is promoting your brand.
Once likely influencers are identified, we stay in constant contact with you and the influencer, facilitating a productive relationship. Throughout this process, we act as advocates and co-workers for your brand, guiding the engagement in a way that profits all parties.
Once a campaign is out on the web, our team keeps a close eye on the engagement and conversions, feeding them back to our data team and using the insights they provide to develop for the future.