BRANDING

Logo Design

Combining deep research and modern design
to create logos that capture attention and define brands.

Crafting logos with impact

Consumers see more logos today than ever before, but they only remember a select few. Great logos embody their brand, tell a unique story, speak values loudly – they stand for something.

While most brands know what they stand for, realizing their ideals in a symbol is a daunting challenge. And more than 17 years of building brands have taught us that memorable logos don’t happen by accident.

At Evision Atlanta, our logo design process is informed by high-quality research and sound strategy. Our team goes hands-on with clients to create a logo that makes a real impression – something your audience can rally behind and rep with pride.

CASE STUDY

The Club Price

The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.

Some of the key work we did for them were

· Market research about the product competitor

· Consumer behaviour who buys snacks and chocolates

· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes

· We use analytics to drive offerings to right target audience which brought us huge conversion

· We use shopify advance features to manage the stores

· SEO were done to generate organic sales

· Pinterest and Instagram engagement were done to buildup branding

Strategy to storytelling

Smart brands know a logo is a powerful storytelling device. Today’s iconic brand symbols enjoy their status because they have instant associations with moments, emotions, and attitudes. But they don’t start like this. They earn that space in the consumer’s mind.

To forge this bond with an audience, your brand must take the time to learn and listen. That process opens up big questions about the brand you are, and the brand you want to be one, five, or ten years down the line.

Impactful brand storytelling should make waves, but if it doesn’t have a foundation of research justifying it, success is just luck. That’s why our logo design process starts with research every time.

Ready for some sucess stories?

Explore our catalogue of results achieved, challenges solved, and clients satisfied.

How we make great logos happen

Creating a new logo is a crystalizing moment for brands. We approach the task with clear objectives and a steady hand. Our process is grounded in research, iterative by design, and informed by years of hands-on work building brands across practically every industry.

Discovery

Getting your point of view

Our process begins at the source – with the client. Frank conversations about the state of a brand are integral to creating a logo that reflects (or positively changes) brand identity. Questions about external and internal brand perception, identity and aspirations, and competitive whitespace act as our compass as we move toward research, ideation and logo creation.

Research

Laying our foundation

Research and study are at the core of our logo design process. Before even our earliest sketches, we add context by spotting trends, studying competitors, and identifying promising audience segments. This lays a strategic foundation to guide the rest of the project and solidifies our understanding of brand identity, client vision, customer sentiment, and more.

Exploratory

Setting an artistic foundation

The themes we’ve pulled from research allow our team to curate a range of materials for design and logo inspiration. From mood boards to competitor research, this is our chance to see what does (and doesn’t) resonate with brand stakeholders.

Design

Crafting the heart of a brand

In a collaborative process, our designers and strategists meet to act on insights, inspiration and client feedback. It’s at this stage that we translate our body of research into logo concepts, which is as exciting for us as it is for you.

Workshopping

Honing in on a winning design

Clients are never shut out of the logo design process. We take an iterative approach to the approval process, presenting concepts to stakeholders, gathering their input, and refining until we’ve checked all the boxes. From black-and-white concepts, to color mockups, to finalization, your feedback drives the process.

Strategy

Technology

Consultancy

Animation

Marketing