DIGITAL MARKETING
Paid Media
Deploying business intelligence and impactful creative
to reach the right audience at the right time.
Getting the most from your ad spend
Between search, display, YouTube, sponsored content, and social media – and the targeting options available in each of those channels – digital media offers a paralyzing amount of choice.
The challenge is knowing how reach the right people on the right platforms. Without sufficient tools, time, and expertise on hand, it can be hard to tell if your marketing dollars are being spent wisely, let alone efficiently.
We’re experts at creating high-performance ads and hyper-targeted campaigns, using all the tools of digital media to optimize how your marketing budget is spent. Our team of paid media specialists, data scientists, and creatives work together to connect you with your audience, generating leads, sales, and revenue with maximum effectiveness.
CASE STUDY
The Club Price
The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.
Some of the key work we did for them were
· Market research about the product competitor
· Consumer behaviour who buys snacks and chocolates
· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes
· We use analytics to drive offerings to right target audience which brought us huge conversion
· We use shopify advance features to manage the stores
· SEO were done to generate organic sales
· Pinterest and Instagram engagement were done to buildup branding
How to spot a true paid advertising partner
Effective advertising doesn’t happen by accident: it requires meticulous research, exceptional creative, and near-perfect timing. Here’s what you should expect from a skilled advertising partner:
A data obsession. Digital advertising can be ineffective (and expensive) if data isn’t driving the campaign. Conversions only happen when ads reach the right audience in the right way and at the right time.
A focused creative skillset. Getting creative with ads for creativity’s sake won’t get results. A true partner knows when to flex its creative muscles and when to keep things simple.
An ability to shift. When campaign results are disappointing, an agency should be agile enough to have a response – polishing up keyword lists, optimizing campaigns, and refreshing creative.
Ready for some success stories?
Explore our catalogue of results achieved,
challenges solved, and clients satisfied.
Our social media services
Audience + Competitor Research
Pinpointing market opportunities
We use tools and old-fashioned research to discover where your competitors are active, and to gauge the market landscape for untapped opportunities.
Through analytics, social listening, and other business data, our paid media experts narrow down your audience, understanding how their unique interests and online behavior will inform our channel selection and targeting.
Campaign Creation
Setting up for success
Search Engine Marketing
Boosting brand visibility
Google alone gets over 3.5 billion searches a day. With users rarely venturing past the first page, we use search engine marketing to get your brand to the top of Page One – and top of mind.
Leveraging our keyword research and audience data, we create highly targeted ads that position your business and offerings for greater visibility, and deliver the information, calls-to-action, and trust-building messaging that gets users clicking.
Social Media Advertising
Making friends and influencing people
Display, Retargeting + Programmatic
Making a real impression
In-Stream YouTube Ads
Delivering richer brand experiences
Measurement + Reporting
Because data’s work is never done
We continuously monitor KPIs to set benchmarks and measure performance against a campaign’s goals. Where ads are underperforming, we identify areas for improvements and make necessary adjustments.
We regularly report successes and suggest ways to boost campaign performance on a weekly or monthly basis, enabling us to shift spend to higher-performing channels and maximize our advertising reach.
