If we are building your website, we ensure technical SEO is tempered into the process; this is done by making ongoing SEO improvements, from technological changes to optimizations to recently added pages.
If we are working with you for the first time, we start by evaluating the site’s current profile. We look at metrics such as keyword rankings and organic traffic, setting a foundation to measure performance.
Keyword research gives us precious data about the specific terms users are using to search and the search volume for those terms.
Just as importantly, keyword research helps us understand users’ search intentions. We acknowledge if prospects are looking for general information, researching a product, or are ready to buy.
Our SEO strategy is a part of a thoroughly blended digital marketing strategy or a more channel-specific effort depending on your needs. The approach will set the stage, including the tactics we will use and the ground that will help measure success.
We focus on the lens of search – from social media to customer reviews to sites where your website is highlighted. Taking a holistic strategy to your search presence, we seek possibilities to boost your brand wherever you are found on the web.
We regularly report, usually monthly, on what we have achieved. We don’t hide the fact that SEO takes time to work, but we hold ourselves to metrics that show brand assistance or makes a measurable impact on business results.