Google My Business is one of the most potent marketing channels today. 70% of online traffic is generated through Google Search. In January 2022, GMB launched a facelift for
Google My Business placement in Google Search.
Google constantly strives to provide a quality experience in search results to customers.
How does it work for customers?
When a customer searches for a restaurant near me or Salon near me, s/he gets the results from GMB Profiles; if your free profile is not there, you are missing many vital opportunities.
The customer also finds a business when s/he searches for an event near me. Through GMB, companies can also add an event that will appear in the Google event.
How does it work for business?
To bring convenience to the customers, Google has developed a sophisticated GMB dashboard that comes with
Info: Here, businesses add their business profile which includes name, logo, business premise picture, phone numbers, operating hours, etc
Insights: Insight is one of the most amazing tools for businesses as it gives analytics of customer engagement through calls, web visits, directions asked, and so on.
Reviews: Google Review is the most trustworthy review as it gives the review while searching for a salon, hotel, accountant, or other business on Google by real users.
Calls: In this section, you can see the incoming phone with the numbers and with a note if the phone was picked or missed
Messages: Customers looking for some product and services and seeking quick pre-sale questions can message the business through Google My Business profile on the app or web.
Photos: You can have a library of photos uploaded by businesses or customers, giving the most recent pictures.
Products: Now, you can offer products in your Google My Business. It is understood that every business has some product to offer even though they are a service business. For example, various cosmetic products by Salon and accounting calendar by an accountant
Service: Businesses are given comprehensive option to list various services and sub-services in GMB service sections
Updating all the above details and responding within 24 hours helps businesses to get wider reach and new customers more often.