Strategy
Digital Transformation
Turning ideas into initiatives
and reimagining business for the digital age.
Keeping pace in a digital world
Once, digital disruption loomed as an extinction-level event. Today, it’s an ongoing process. Constant innovation is the only way to outthink competitors and outpace change.
The challenge: building a digitally enabled business is tough.
Siloed teams, talent shortages, data quality issues, and outdated processes stand in the way of transformation. And while you’re battling these problems, you can’t take your eye off the operations that are bringing in revenue now.
When you’re on a digital transformation journey, Evision Atlanta can serve as a guide and a fresh pair of eyes. With intellectual firepower, deep curiosity, and a unique perspective on emerging technologies, we’re here to draw up a roadmap for your digital future.
CASE STUDY
The Club Price
The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.
Some of the key work we did for them were
· Market research about the product competitor
· Consumer behaviour who buys snacks and chocolates
· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes
· We use analytics to drive offerings to right target audience which brought us huge conversion
· We use shopify advance features to manage the stores
· SEO were done to generate organic sales
· Pinterest and Instagram engagement were done to buildup branding
Working with a digital transformation consultant
Digital-first
Range of skills
Generate ideas
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Our Digital Transformation process
Digital Audit Mapping the landscape
We start with a diagnosis of the current situation, taking a close look at the business landscape. We take a discipline-by-discipline approach, with multiple expert teams weighing in.
An audit can show you what’s standard practice and what’s best in class, identifying emerging competitors, new tactics, and changing audience behaviors. More importantly, audits can help you spot risks and opportunities – giving you a head start in preparing for what’s next.
Innovation Workshop Putting our heads together
An innovation workshop brings together our team and yours in a structured process with open-minded facilitation. The goal is to frame a business problem and then generate ideas to solve it.
By calling on a diversity of expertise and thinking styles, and exploring ideas fearlessly, we can generate new possibilities and refine our strongest ideas.
We prioritize ideas according to value to the organization and readiness to complete, evolving high-value, high-readiness projects further with a tool such as a Business Model Canvas.
Minimum Lovable Product Turning ideas into action
Change initiatives can generate many ideas but few outcomes. Fortunately, BFM is an implementation partner as well as an ideas partner.
Once we have high-priority ideas, we start defining a minimum lovable product – the version of your idea that delivers the most customer happiness with the least possible initial effort and expense. We determine what the MLP would look like and what it would take to build.
Once we understand that, we’re into project management: cost estimates, dependencies, and budgets and resourcing, and we’re ready to start making it happen.
