Kinetic Animation or kinetic typography is a web film that displays facts and expertise in a visual format. A video infographic provides the audience with high-value information in bite-sized portions that may help them get a better grasp of the subject after watching
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Our Solution Process
Here are 6 steps for making effective kinetic typography:
The brief is a document that’s completed by the customer to help us understand your goals and objectives for the video. We provide our clients with a Word template where the customer can provide us with information on the company, product, and services, competitive advantages, a competition overview, important words or phrases that should be mentioned in the video, the required look and feel, along with any special comments that the customer would like to include.
Once we receive the brief and gain an understanding of the client’s goals for the video, we will write a script. Then, the script is provided to the customer for review and feedback, followed by any necessary revisions that are required for finalization. The typical script for a 60-second video will be approximately 140 words in length, whereas a 90-second video script averages about 210 words in length
Once a script is approved, we will record the voice-over in a professional studio. Clients can choose between several different professional male and female voice-over artists. Our expert voice-over artists have years of training and we’re happy to provide them with specific guidelines for your script. Once the voice over is recorded, we’ll ask for the customer’s comments or approval on the audio
We’re happy to provide our clients with background music for your video, selected from our vast music repository. We will ensure that the music complements the voice-over, visuals, and overall feel and flow of your video. We can also accept client submissions for the background music track.
Once the voice-over is complete, we must craft a storyboard that details the visual that will be occurring in each frame, in two stages. Sketch storyboard and final drawings storyboard. Once complete, the completed storyboard will be presented to the client for review and comments before proceeding with the video production process.