Animation

Kinetic Animation

Kinetic Animation or kinetic typography is a web film that displays facts and expertise in a visual format. A video infographic provides the audience with high-value information in bite-sized portions that may help them get a better grasp of the subject after watching

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View our portfolio of completed projects, obstacles overcome, and delighted clients

CASE STUDY

The Club Price

The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.

Some of the key work we did for them were

· Market research about the product competitor

· Consumer behaviour who buys snacks and chocolates

· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes

· We use analytics to drive offerings to right target audience which brought us huge conversion

· We use shopify advance features to manage the stores

· SEO were done to generate organic sales

· Pinterest and Instagram engagement were done to buildup branding

Our Solution Process

Here are 6 steps for making effective kinetic typography:

1. The Brief

The brief is a document that’s completed by the customer to help us understand your goals and objectives for the video. We provide our clients with a Word template where the customer can provide us with information on the company, product, and services, competitive advantages, a competition overview, important words or phrases that should be mentioned in the video, the required look and feel, along with any special comments that the customer would like to include.

2. The Script

Once we receive the brief and gain an understanding of the client’s goals for the video, we will write a script. Then, the script is provided to the customer for review and feedback, followed by any necessary revisions that are required for finalization. The typical script for a 60-second video will be approximately 140 words in length, whereas a 90-second video script averages about 210 words in length

3. Voiceover

Once a script is approved, we will record the voice-over in a professional studio. Clients can choose between several different professional male and female voice-over artists.  Our expert voice-over artists have years of training and we’re happy to provide them with specific guidelines for your script. Once the voice over is recorded, we’ll ask for the customer’s comments or approval on the audio

4. Background Music

We’re happy to provide our clients with background music for your video, selected from our vast music repository. We will ensure that the music complements the voice-over, visuals, and overall feel and flow of your video. We can also accept client submissions for the background music track.

5. The Storyboard

Once the voice-over is complete, we must craft a storyboard that details the visual that will be occurring in each frame, in two stages. Sketch storyboard and final drawings storyboard. Once complete, the completed storyboard will be presented to the client for review and comments before proceeding with the video production process.

6. Editing

The last stage entails assembling and editing the video components in a professional studio. We utilize video editing programs such as After Effect and Premier. Once the preliminary version is complete, the video will be sent to the client for review.

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