Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all with the end goal of converting them into a customer. Some ways to generate leads are through job applications, blog posts, coupons, live events, and online content.
The lead generation process starts by finding out where your target market lives on the web.”
Lead generation is a process through which you can gather up the true prospects for your business.
We at Evision nurture the leads for your firm, we gather leads through different platforms like Facebook, Instagram, and other multiple social media platforms depending on the niche of your business
Consumers go through a lifecycle as they go from visitor to customer, and leads are a component of that. Leads aren’t all made equal (nor are they qualified the same). There are various types of leads dependent on how they are qualified and where they are in the sales cycle.
The types of leads provided by Evision
Marketing Qualified Lead (MQL)
Marketing qualified leads are contacts who’ve engaged with your marketing team’s efforts but aren’t ready to receive a sales call. Sales Qualified Lead (SQL)
Sales qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming a paying customer.
Product Qualified Lead (PQL)
Product qualified leads are contacts who’ve used your product and taken actions that indicate interest in becoming a paying customer.
Service Qualified Lead
Service qualified leads are contacts or customers who’ve indicated to your service team that they’re interested in becoming a paying customer.
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Lead Generation Process
That visitor then clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action.
That CTA takes your visitor to a landing page, which is a web page that is designed to capture lead information in exchange for an offer.
Once on the landing page, your visitor fills out a form in exchange for the offer. (Forms are typically hosted on landing pages, although they can technically be embedded anywhere on your site.)