Marketing

Search Engine Optimization

Big or small, businesses that win at search reap enormous benefits. But although SEO is technical, it’s not an exact science, and it takes time to show results (anyone who tells you otherwise is lying).

Choosing an SEO partner

 As a result, you’re putting a lot of trust in an SEO partner. Here’s what you should be looking for from your search agency:

 Focused on people. A good SEO agency naturally lives and breathes the technical stuff, but ultimately people, not bots, do business with you. Your search marketing team should care about the customer experience.

 Moving with the times. SEO changes fast. There are new challenges all the time, from algorithm changes to the impact of voice. An agency that hasn’t changed its approach in 3 years is hopelessly out of touch. A great SEO agency is always evolving.

 Clear communication. Google’s algorithm is complex. SEO decisions often involve weighing pros and cons. So it’s important that your SEO partner can clearly and transparently explain their recommendations.

CASE STUDY

Vivid Ads Australia

Vivid Ad Australia were spending $3000 on Google ads each month and getting some business. We turn their site upside down to optimize for SEO which trigger so much sales that no more advertising was required

John Beck and Jeff Paul

The Family products training series to invest in affiliate program and forclosure home. We were doing their SEO and were on top consistently and some 30 keywords and competing in another 70 keywords. The John Beck site was generated 5000 unique visitors daily 50% of which were coming from SEO.

CASE STUDY

The need for site speed: cutting page load time
by 78% in just three months

We helped financial advisor Hilliard Lyons grow site traffic
and engagement by developing a lightning-fast new website.

Are you ready to hear some success stories?

View our portfolio of completed projects, obstacles overcome, and delighted clients

Our SEO process

Our approach to strategy is fundamentally inquisitive. We listen and learn. And once we have the full picture, we use our experience to build a brilliant strategy.

Technical Optimization

If we’re building your website, we ensure technical SEO is baked into the process – review of wireframes and mockups, redirects, and other optimizations 

If we’re partnering with you for the long term, we’ll make ongoing SEO improvements, from technical tweaks to optimizations to newly added pages.

SEO Audit

If we’re working with you for the first time, we start by assessing the site’s current profile. We look at metrics such as keyword rankings and organic traffic, setting a baseline to measure performance.

 Our comprehensive audits address code, site and page structure, content, and backlink profile, identifying opportunities and setting out a blueprint for future work.

Keyword Research

Keyword research gives us invaluable data about the specific terms users are using to search, and the volume of searches for those terms.

 Just as importantly, keyword research helps us understand users’ underlying search intent. Are prospects looking for general information, researching a product, or ready to buy? Answering these questions helps us shape content for maximum impact.

SEO Strategy

It’s great to uncover fixes that can give you a bump in the rankings, but our true value comes from being an organic marketing partner.

Our SEO strategy may be part of a fully integrated digital marketing strategy or a more channel-specific effort (depending on your needs). The strategy will set the stage, covering the tactics we’ll deploy and the benchmarks that will help to measure success.

Organic Marketing

We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media to customer reviews, to sites where you’re talked about.

 As a result, your team may feature a roster of organic marketing talent spanning content, influencer, and digital PR. Taking a holistic approach to your search presence, we seek out opportunities to boost your brand wherever you may be found.

Measurement + Reporting

We believe there’s no longer a bright line between search and organic marketing. If you can find it through search, we think of it through the lens of search – from social media to customer reviews, to sites where you’re talked about.

 As a result, your team may feature a roster of organic marketing talent spanning content, influencer, and digital PR. Taking a holistic approach to your search presence, we seek out opportunities to boost your brand wherever you may be found.

Here’s what you should be looking for from Evision Atlanta:

Add Your Keyword research and integration

Keyword research and integration are two crucial components of SEO. When users conduct searches, they use keywords to find relevant information about their searching topic. If you want these leads to find your business, you must utilize the right keywords to help them find it.

Once you have your keywords selected, it is essential to integrate them into your site. Keyword integration is a crucial part of SEO.

Focus on the user experience

User experience plays a significant role in SEO. Any time someone visits your website, you want them to have a positive experience and engage with your site content. Navigation Webspace is an essential component of your website. When users enter your site, they want to find relevant information quickly. If your navigation is disorganized, it could lead to a bad user experience.

Adding visuals

Visuals are a crucial component of your site. If your audience visits your website and sees just text, they will lose interest. It is naturally more interesting to look at a page that has custom graphics and images.

Optimize title tags

Title tags are a crucial component of SEO. When users search through Google, they’ll see your title tag in the search results. Next to optimizing your title tag, one of the basic SEO principles is optimizing your meta description. Your meta description is another crucial component of your SEO listing that your audience looks at before clicking on your website.

Link internally

Internal linking is one of the SEO fundamentals that impact your audience’s dwell time on your page. When you link internally, you guide your audience to additional pages on topics relevant to your page.

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