Marketing
Social Media Marketing
We leverage data, content, design, and strategy
to find loyal followers and build trusted brands.
The challenge and opportunity of social media
A lot changes in social media, and fast. Algorithms update, users switch platforms, and new features emerge, making it tough to reach people and build a loyal following.
But it’s a social world, and businesses must keep pace. And when branding, content, and strategic distribution across the right channels work together, social becomes an engine for incredible growth.
Blue Fountain Media is more than a social media agency. Drawing on our team of talented strategists, copywriters, designers, and paid media specialists, Blue Fountain Media delivers the expertise to create engaging and click-worthy social media experiences.
The marks of an effective social media partner
Building a social following and engaging your audience requires channel expertise, strategic thinking, and the ability to build relationships. A strong social media partner provides:
Multi-channel marketing experience. As social platforms continue to evolve, they open brands up to new opportunities – and slam the door on old best practices. If a social media agency doesn’t know the latest and greatest on each social channel, they can’t innovate to your advantage.
Content development capabilities. Content gets people interested your business. But if content doesn’t resonate with customers, or isn’t distributed on the right platform, your audience will go elsewhere for help, information, and entertainment.
Data-driven decision-making. Data gives insights into your audience and your content. When things are going well, data keeps your business on the right course. But if data points your business in a new direction, only those who can adjust quickly will prevent a brand from going adrift.
Research + Social Listening | Discovering What Your Customers Care About:
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Our social media services
Research + Social Listening
Discovering what your customers care about
Channel Outlining + Optimization
Choosing the right channels for your brand
Every social platform offers different advantages. Our research ensures your business is on the right platforms, and creating the right content for each channel.
Whether you’re launching on social for the first time, or enhancing the experience for customers, our team can help optimize your company pages with new branding, details, calls-to-action, images and more
Content Creation
Driving audience engagement
Content is still the king of digital. And nowhere is that more visible than on social media. We deliver every piece of content imaginable, from story-driven posts to compelling advertisements. To keep your followers interested, we use our insights to promote the types of content your audience acknowledges and the channels where it will have the most significant impact.
Organic Social
Establishing a devoted audience
While large-scale reach has mostly become a pay-to-play proposition, organic social is part of customers’ due diligence and a key point of contact. Smart businesses don’t ignore it.
Our team works to capitalize on opportunities to build your brand’s following. As part of our organic strategy, we create a content calendar for each channel and optimize messaging and content for their unique audiences.
Paid Social
Amplifying strategic impact
Measurement + Reporting
Crunching the numbers
Ongoing monitoring of social ads gives us a big-picture view, but we’re at our best digging deep into a campaign’s KPIs to measure them against a campaign’s goals.
Reporting helps us determine ways to improve targeting, create more brand advocates, and increase your company’s share of voice across each channel. We report to you in detail, usually on monthly basis.
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