Reaching out to communities in form of fair, events, congregation, etc has been a social norm for centuries. In the digital era, these social meetups have a new face called “Social Media”. Usually, businesses consider social media as a marketplace but, it’s more about reach and engagement rather than selling. Although many social media platforms have come up with “Shop” options, still the fundamental of social media is all about reach and engagement, selling becomes more convenient.
The marks of an effective social media partner:
Building a brand requires channel expertise, strategic thinking, and the ability to trust relationships with your customers. A good social media marketing agency provides the following:
Multi-channel marketing experience: As social media continues to change, they provide various opportunities. If a social media agency doesn’t evolve itself with the change, they cannot provide you with the growth you deserve.
Content development capabilities: Content gets people to lean towards your business compared to your competitors. But if the content doesn’t connect with your audience, or isn’t delivered to the right audience, your audience will look elsewhere for service, information, and entertainment.
Data-driven decision-making: Data plays a vital role in growing a business. Data can point the resources in the right direction and help a business flourish or become a digital disaster. If not taken seriously, data analytics can impact the going concern of a business.
Our Social Media Services:
Research + Social Listening | Discovering What Your Customers Care About:
To make your customer resonate with your product or service, you need to know who your audience is. We look after an insight while using various tools which assists us in finding out about the targeted audience. Insights such as demographics, likes and dislikes, interests and hobbies, taste and lifestyle etc. This information assists us in identifying your close competitors, industry, and the technology that’s being offered in your sector. Once these factors are identified we create a road map which leads you to your desired destination.
Channel Planning + Optimization | Choosing the right channels for your brand:
Social Media is a world which provides various channels to offer your products and services. Choosing the right channel and content is the key in creating goodwill of your brand. Whether it’s the first time for your brand or you’re looking to enhance customer profile, Evision Atlanta can help you optimize the end to end brand building process.
Content Creation | Driving audience engagement
Without effective content, any effort of advertisement is a waste. Our teams of experts are fully equipped to deliver a digital master piece of both content and advertisement. To build your brand we use our insights to create content that would speak to your audience and distribute it among channels that would positively impact your business the most.
Organic Social | Establishing a devoted audience
While a large audience reach has mostly become a pay-to-play proposition, organic social is a sustainable way of building devoted customer base. Our team works to capitalize on opportunities to build your brand’s following in an organic manner. As part of our organic strategy, we create content for each channel and optimize content for your unique audiences.
Paid Social | Amplifying strategic impact
Just as data helps pinpoint your audience; it helps to maximize your ROI on social media. Our media team launches ads with precise audience targeting where we continue to monitor the audience and to ensure your social media marketing cost is used to its maximum capacity.
Measurement + Reporting | Crunching the numbers
Ongoing monitoring of social ads gives us a bird’s eye view, but we do our best to measure KPIs against a campaign’s goals. Reporting helps us to determine ways of improving targets, creating more brand awareness. We report to you at regular intervals to keep you posted about the targets achieved.