Strategy
Brand Strategy
Turning insights into vision
to help brands find their way forward.
Building standout brands for a crowded world
Audiences have always gravitated toward authentic brands. But consumers have only grown choosier, and with good reason: Audiences encounter more brands today than ever before.
Meanwhile, digital has changed how we tell brand stories. Social, mobile, and next-gen innovations have given businesses of all sizes the ability to share their story – if they can be heard over the noise.
In this environment, the most successful brands have a strong relationship with their audience, and a clear understanding of who they are and the values they stand by. That takes strategic clarity, a focus on authentic connection, and a lot of personality.
With more than 15 years’ experience transforming brands, Blue Fountain Media understands how companies find success and build loyalty in digital. We provide the strategic leadership brands need to discover, rethink, and refresh their identity for today’s marketplace.
CASE STUDY
The Club Price
The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.
Some of the key work we did for them were
· Market research about the product competitor
· Consumer behaviour who buys snacks and chocolates
· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes
· We use analytics to drive offerings to right target audience which brought us huge conversion
· We use shopify advance features to manage the stores
· SEO were done to generate organic sales
· Pinterest and Instagram engagement were done to buildup branding
A true brand partner
Driven by research
No brand strategy should be based on a hunch. Smart teams make research a top priority from day one and base their strategic recommendations on what they learn.
Naturally collaborative
Your brand is the sum of many parts. Branding experts understand that. They’ll seek out creatives, marketers, analysts, and more to make sure the recommendations made are grounded in true best practices.
Focused on solutions
Brands exist to be seen. Effective strategists find exciting opportunities for activation, giving your team the tools to execute branding recommendations
Kicking the tires on a new agency?
Our Branding Process
Gathering Insights - Listening in
We kick off work by meeting with you for a series of critical stakeholder interviews. We hear out your brand’s strengths, weaknesses, and aspirations, align on a vision for the future and set our goals and objectives for the rest of the project.
We often add in quantitative research, such as surveys, to measure internal and external brand perception and understand how the brand is currently positioned.
Competitor Analysis - Knowing what you’re up against
With more brand stories being told than ever before, there are usually plenty of rivals to learn from. By studying how competitors are presenting themselves and engaging consumers, we identify the brand horizon that’s occupied. Beyond direct competitors, we also look for inspiration in other industries.
Audience Research- Meet your future fans
Our team prioritizes audience research throughout the brand strategy process. To help us speak to your audience with a human touch, we build personas – representative user profiles that build a picture of the different types of people your brand will appeal to, and how your new brand will connect with them. These personas are informed by all the data and research compiled on the project to date
Insights + Concept – Bringing our research together
Our strategy deliverable organizes our recommendations into an intuitive, 4-stage framework.
The first stage, insights, lays out what we’ve learned and how it will inform the rest of the project.
We move directly from insights into the second stage, the brand concept. This is where we explore stylistic territories at a high level, narrowing down a direction and charting a course for future exploration.
Insights + Concept Bringing our research together
Our strategy deliverable organizes our recommendations into an intuitive, 4-stage framework. The first stage, insights, lays out what we’ve learned and how it will inform the rest of the project.
We move directly from insights into the second stage, the brand concept. This is where we explore stylistic territories at a high level, narrowing down a direction and charting a course for future exploration.
Story- Putting your brand in words
A verbal identity is the sum of many parts: vision, tone, values, mission, voice and tone, and more. To craft yours, our strategy and copywriting experts team up to offer their insights and experience.
Our role is not just to create the different parts of your identity, but to link them together into a powerful story that can be told across channels to employees, partners, customers, and the world.
Shape - Visualizing your brand transformation
Once we have the story, we can start to tell it visually. Our gifted designers can equip you with all the assets your brand needs to look its best – everything from logo design and usage, to brand palette, photography, and social media direction, to the creation of brand collateral for your sales and marketing teams to show off.
