Strategy

Marketing Strategy

Connected technologies have empowered audiences, but they are also flooded with commercial messages. It’s more difficult than ever to be heard above the din.

Meeting audience expectations is a difficult task

To protect themselves from commoditization or disruption, even conversion-focused firms must consider how to cultivate and sustain a devoted following. You need a narrative to establish that kind of brand. And you’ll need a strategy to help you shape that concept.

E-Vision Atlanta builds its marketing strategies in such a way that it generates extraordinary results by combining our digital knowledge, analytical expertise, and creative skill. Our team combines the art and science of strategy in a disruptive environment, grabbing opportunities through practical insights and compelling storytelling.

CASE STUDY

The Club Price

The Club Price owned by Texas Jasmine a leading wholeseller based out of Texas approach us to launch their initiative to sell individual chocolate ad discount price. We launched the site and got them the first order in around 1.5 months. In through months they were at $30k sales. More importantly, we brought the conversion cost from Google Shopping from $8 to $2 and clicks from $4 to $0.40 cents.

Some of the key work we did for them were

· Market research about the product competitor

· Consumer behaviour who buys snacks and chocolates

· Offshoot we can launch besides online retail which came to subscriptions and specialize boxes

· We use analytics to drive offerings to right target audience which brought us huge conversion

· We use shopify advance features to manage the stores

· SEO were done to generate organic sales

· Pinterest and Instagram engagement were done to buildup branding

How an effective strategic partner operates

Marketing strategically takes a team. It requires deep insights combined with a range of expertise. A strong marketing strategy partner: 

Take a pragmatic approach.

E-Vision strategies that don’t suit your organization or customers lead to lackluster results. By exploring what’s possible for your brand new, your agency can uncover the opportunities for what comes next.

Understand your customers.

Your strategists should obsess over every nuance of your ideal customer – their motivations, behavior, and decisions.

Actively monitors and optimizes.

Having a strategy is important, but so is knowing when to adjust it. If your agency isn’t evolving your marketing strategy based on data, you’re likely wasting precious time and resources.

Are you ready to hear some success stories?

View our portfolio of completed projects, obstacles overcome, and delighted clients

Our marketing strategy process

Our experience in creating data-driven, journey-based marketing strategies enables us to serve clients effectively across a wide range of industries.

Data Gathering + Analysis

Uncovering the cold, hard facts

 Data is at the heart of every marketing strategy. By pulling data from every available source – first-party data, previous campaign performance, competitor research, customer interviews, surveys, and more – we learn about your audience, identify challenges, and start to formulate ideas

 We may formalize and document our analysis as an audit that contains our key discoveries and takeaways.

Audience + Competitor Research

Digging deeper into your market

 Attracting an audience requires you to understand their needs and challenges. Through extensive audience research, we discover what problems audiences face and what makes them tick, so we can connect with them and leave a lasting impression.

Your competitors are hungry for the same customers. Our team’s competitive analysis surveys the landscape and starts identifying where your business can find the advantage.

Strategy Development

Blending art and science

 Data is essential, but the real challenge is to find opportunities and generate insights, identifying new and imaginative ways to build, engage, and convert your key audiences. Our brilliant marketing strategists do all that and more.

 Your strategy is distilled into a presentation that diagnoses the challenges your brand is facing, sets out the insights underpinning our solution, and provides a roadmap.

Channel Planning

Marketing in the right place, in the right way

 Whatever combination of paid, owned, and earned media channels we recommend, E-Vision uses data and experience to assess where your marketing will have its greatest impact. We’ll then produce a marketing plan for using each of those channels to its fullest.

Creative Brief

Connecting your audience to your brand

 When you’re ready to implement our strategy, we can help with that too. And no matter which direction our strategy takes us, we have the tools and expertise to execute.

If we recommend new asset creation, we’ll use our strategy to create visually compelling, journey-driven content that turns our insights into outstanding marketing executions.

Evaluation & Optimization

Making improvements by measuring performance

 Wherever possible, we avoid treating strategies as one-and-done. Digital marketing is iterative and a strategy should be a living thing. We aim to revisit marketing strategies regularly so we can take into account new data, assess whether the market has shifted, and adjust course accordingly.

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