To know what drives your customers, you must know them on a personal level. We look behind your audience’s demographics, exploring insight into your customer’s lifestyle, attitudes, and interests. We identify the platforms the competitors use, and how they interact with followers, and what content gets people talking and sharing.
Every social platform offers different advantages. Our research guarantees your business is on the right platforms and produces the right content for each channel.
Whether you’re launching on social for the first time or heightening the customers’ expertise, our team can help optimize your company pages with new branding, specifications, calls-to-action, images, and much more.
Content is still the king of digital. And nowhere is that more visible than on social media. We deliver every piece of content imaginable, from story-driven posts to compelling advertisements. To keep your followers interested, we use our insights to promote the types of content your audience acknowledges and the channels where it will have the most significant impact.
While large-scale reach has mostly become a pay-to-play scheme, organic social is the central part of customers’ attention and a key point of contact. Smart businesses don’t neglect it. Our team works to benefit from opportunities to build your brand’s following. As part of our organic strategy, we create a content calendar for each channel and optimize messaging and content for their unique audiences.
Just as data helps pinpoint your audience, it helps to maximize your ROI on social. When it’s time to boost your organic efforts, our paid media team launches ads with specific audience demographics and habits, targeting them specifically. We continue to monitor the audience and performance, optimizing ad spend to ensure your social media marketing dollars are used with maximum effectiveness.
Continuous social ads monitoring gives us a big-picture view, but we are most reliable, digging deep into a campaign’s KPIs to measure them against a campaign’s goals. Reporting helps us discover ways to develop targeting and increase your company’s percentage of voice across each channel. We report to you in detail, usually every month.