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Decide your  OFFER

Small Business makes big mistake when it comes to launching SEO campaign. One has to ensure they are more specific and narrow with 1 offer, 1 service and few keywords, rather than the entire website.

Think long term

It easily take 3-6 months for keyword to produce results. Sometimes it's not necessary to get keyword ontop in SERP but, even having keyword on second page can bring results. 

Focus on conversion

Sometimes the keyword could be on second or third page but, you would start getting calls or conversion. That is due to the link building ie the content has been place on key content site that is bringing you results.