After assessing the situation, goals, and requirements we begin by evaluating your current environment. Our goal is to understand your business requirements and discover how these inform your technological requirements. We start research on your users as soon as possible involving speaking to your customers, creating or analysing quantitative analysis like surveys, or performing user testing on the existing site.
The planning starts with creating a proposal that works for you considering factors such as current and future needs, workflows, integrations, regulatory requirements, in-house technical resources, and budget. Our qualified team acts as your strategic partner, helping you rebuild or find a solution that plays perfectly with the tools you have. This stage is where we make high-level decisions about the website’s direction—presenting a strategy document that guides the creation of the site and sets the expression for your project.
We are capable of handling your digital strategy, information architecture, website design, and content creation. We begin preparing early for the innovations we know the site will need so that we can scope development competently. And we also architect and design the website with an understanding of the platform’s unique abilities the site will be built on. And since responsive design is non-negotiable, we design separately for desktop, mobile, and tablet, optimizing every component and interaction for each device.
Our copywriters know how to write concisely and with impact. They can think like a first-time site visitor, and make a page attractive to humans and search engine bots while diving deep into product features, service offerings, and more to find a message that connects with the customers.
Our dedicated team ruthlessly evaluates the site against over 100 checkpoints before getting close to going live. We like to get our clients involved while the site is in beta. It lives on a development server, where you and your team can experiment with it.
Preparing your team for handover. When we deliver your new site, we walk you through the CMS, show you how to use it, and make sure everyone managing the website is comfortable operating it.