
The Approach
There were more than a few moving parts to think about in the transformation to Syneos Health. To tackle them all, BFM needed to be nimble enough to keep up with the quick moves typical of a brand’s first days, but also ready to execute with conviction.
From visual identity, to back end development, to a new applicant-tracking API, BFM brought the pieces together to create an engaging face for an exciting new brand.
Starting Smart
The stakes for the new site launch were high. Moving without a plan simply wasn’t an option. Our team created a website strategy to lay the foundation for all our digital efforts, including new content, points of conversion, and conversion funnels.


Starting Smart
The stakes for the new site launch were high. Moving without a plan simply wasn’t an option. Our team created a website strategy to lay the foundation for all our digital efforts, including new content, points of conversion, and conversion funnels.